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Paula Scher Gets Serious

Paula Scher is a legendary graphic designer and artist with a portfolio that includes the Citibank logo, Bloomberg building, MOMA, Library of Congress, Museum für Gestaltung Zürich, GQ, The New York Times and numerous cultural institutions.

In this video she offers insightful information concerning her career, inspirations, and life as a designer. The speech is both inspiring and motivating at the same time. It’s definitely one of my favorite Ted Talks of all time.

For more Ted Talks visit http://www.popscreen.com/ted